See your website
before you pay a cent.
No credit card. No phone call. Demo in your inbox in days.
Built to convert
Your launch package

Honest pricing
Most agencies size you up before they price you.
We don't. We charge the same flat price whether you're a solo plumber, a 12-table restaurant, or a 4-person law firm.
“Let me put together a custom proposal…”
- Custom proposals based on your industry
- Pricing depends on perceived revenue
- Contracts and revision caps
- Quotes that creep mid-project
“$420 flat. $20/mo. Done.”
- $420 flat setup.
- $20/month. Always.
- Cancel anytime, one click in the portal.
- Change requests included.
“Your price doesn't change because of what you sell.”
Free demo
Pay nothing
until you see it.
Tell us about your business in a 60-second form. We'll design a real, working website for you — populated with your menu, services, or products and realistic mock data — and email you the link in days. No credit card. No signup wall. Buy it if you like it.
- No credit card. No signup wall.
- Populated with realistic mock data for your business.
- Live link delivered to your inbox in days.
The hot lunch you've been craving.
Pickup, delivery, or dine-in — order in seconds.

What's included
Sell anything.
Right out of the box.
Payment processing isn't an add-on. It's built in. Whether you sell pizzas, paint jobs, or pilates classes — your site can take the money the day it goes live.
Take payments out of the box.
Stripe is wired up day one. Sell products, services, deposits, or accept tips — Apple Pay and Google Pay included.
01 / 03Real-time ordering for restaurants.
Customers order from your site. Your phone pings the second a ticket comes in. No third-party app siphoning 30% off every plate.
02 / 03A storefront, not a brochure.
E-commerce, bookings, or general commerce — set up by us, managed from your portal. Your inventory, your customers, your margin.
03 / 03We handle it
You run the business.
We run the website.
No design briefs to write. No CMS to learn. No DNS to fight at 11 p.m. We do all the technical work, and we set up your menu or product list — you can even just send us a photo of it.
Design
We pick the layout, the type, the photos, the colors. You don't sit through a Figma review.
Build
Real code, fast pages, mobile-first. Forms, payments, and bookings wired up before launch.
Host
Domain, DNS, SSL, deployment. The boring stuff that breaks at 2 a.m. — handled.
Populate
Send us your menu, products, or services. We'll set up the catalog. Or we'll fill it in for you from a photo of your menu.
Async-first
Built without a single meeting.
(Unless you want one.)
The whole process runs over email and your Blue Penguin client portal. Approve the demo, request changes, manage your subscription — all on your time. If something's confusing, we're happy to hop on a call or screenshare. Most owners never need to.
Approvals over email.
Reply when you have a minute. We don't send calendar invites.
Change requests in the portal.
Submit it, we ship it. No Zoom, no follow-up call, no proposal PDF.
Help is opt-in.
Want to hop on a call or screenshare? We're happy to. Most owners never need to.
Blue Penguin
MonYour demo is ready 🐧
Take a look and let me know what to tweak. No rush.
You
TueRe: Your demo is ready
Looks great. Can we swap the hero photo and bump the prices?
Blue Penguin
ThuAll set — you're live
Photo swapped, prices updated, payments connected. Site is live at…
Real work
Live work, not mockups.
Open the examples and see the kind of practical, customer-facing sites Blue Penguin builds for real businesses.
How it works
Three steps. No surprises.
Tell us about your business
60 seconds, three fields. Business name, email, and a sentence on what you do. No call, no questionnaire.
We send your free demo
We design and build a real working site for you with mock data. You get a link in your inbox in days. No card, no pressure.
Approve it and launch
Like it? Pay $420 and we go live. Then it's $20/mo for hosting, support, and edits — cancel anytime.
No contracts
No contracts.
No “we'll get back to you.”
Everything happens in your client portal. Edits, billing, cancellation — one place, your time. We're a click away when you need a change. We're also a click away when you don't.
Cancel in one click.
From your client portal. No retention call, no exit interview, no "are you sure" wizard.
Change requests, anytime.
Submit edits through the portal whenever you think of one. Photo swaps, copy tweaks, new menu items — included.
We make the edits.
You don't fight a CMS. You don't learn a dashboard. You write what you want, we ship it.
Simple pricing
Simple, transparent pricing.
No agency maze.
Pricing stays simple and transparent. See a demo first. Pay only when you want to launch.
One-time setup fee
Monthly maintenance
Free demo first
See it before you pay anything
Custom design + copy
Built around your business, not a template
Mobile-first + SEO ready
Fast pages, structured data, search basics
Stripe payments + ordering
Wired in day one — no add-on fee
Domain, hosting, SSL
DNS, deployment, certificates — handled
Edits in the portal
Submit a change, we ship it. Cancel anytime.
No card to see the demo. $420 only when you approve and launch.
The demo costs you nothing
Your demo is free.
Your competitor's website isn't waiting.
Send the basics. We'll build a real, working website for your business and email you the link. No card. No call. No pressure.
Helpful next steps
Practical guides before you book a demo.
The blog is where we turn common owner questions into plain-English guidance: what pages to include, when to add payments, and how to avoid paying agency prices for a website that should be simple.

What Should a Small Business Dashboard Show First?
A dashboard is not useful because it has charts. It is useful when the owner or staff can open it and immediately understand what needs attention, what is waiting, and what changed.
Read guide
What Photos Should a Local Business Website Actually Include?
Good website photos are not decoration. For a local business, the best images answer practical customer questions before the visitor calls, books, orders, or requests a quote.
Read guide
When a Small Business Website Needs a Database
Not every small business website needs a database. The signal is not whether the site feels advanced; it is whether the business needs the site to remember important customer or staff information after the first click.
Read guidePopular website types
Blue Penguin adapts the same simple offer to restaurants, trades, service businesses, local shops, and teams that need more than a brochure.
